NEW FOR SUMMER 2026
Philadelphia is gearing up for an unusually high-energy summer, with major events like America250, the FIFA World Cup, and the MLB All-Star Game expected to draw massive crowds and create a prime opportunity for businesses to reach new audiences. The Dine Latino Food & Culture Passport helps capitalize on this moment by connecting customers to Latino-owned businesses through an easy-to-use app that drives discovery, foot traffic, and repeat visits. Participating businesses gain increased visibility, benefit from collective marketing efforts, and become part of a citywide initiative designed to convert the summer’s surge in visitors into long-term customers.
The Dine Latino Food & Culture Passport is your all-access pass to discover amazing Latino-owned restaurants, cafes, bakeries, markets, and cultural destinations across Philadelphia this summer.
Powered by the Let’s Rallie app and web experience, the Passport transforms exploring the city into a fun, interactive adventure.
HOW IT WORKS
📍 Browse participating businesses on the interactive map
📲 Check into locations using your phone and current location
🍴 Keep track of every place you visit
🎁 Unlock prizes and rewards as you explore more spots
🏆 Complete the Passport challenge throughout the summer
🔔 Stay updated with live alerts, featured businesses, promotions, and cultural happenings
Whether you’re a Philadelphia local or visiting for the summer’s huge events like America250, the FIFA World Cup, and MLB All-Star Week, the Passport makes it easy to experience the incredible flavors and culture Latino businesses bring to the city.
AVAILABLE ON APP + WEB
Use the Let’s Rallie mobile app for the full interactive experience or participate directly from your browser — wherever you are, your next great meal is only a check-in away.
SUPPORT LOCAL. EXPLORE MORE. GET REWARDED.
WHAT IS DINE LATINO?
Dine Latino Restaurant Week is a promotional campaign, now in its 9th installment, that seeks to boost the revenue of Latino-Owned restaurants by promoting the availability of dining options at Latino-Owned restaurants of any cuisine. The spotlight is reserved for independent and local eateries owned by Latinos. We also seek to showcase the diversity of flavors available beyond Latin cuisine.
FOLLOW US ON SOCIAL MEDIA
@dinelatino_phl and #dinelatinophl
WHAT ARE CHEF'S TASTINGS?
Intimate Culinary Experiences
A Tasting is more than dinner—it’s a shared journey of flavor and culture. Limited to under 40 guests, the Chef’s Tasting offers a communal table setting that fosters connection and conversation. Set in a demonstration kitchen, the evening unfolds with a live culinary showcase, giving you a front-row seat to the chef’s craft and a rare opportunity to engage directly as each dish comes to life.
From the moment you arrive, the aroma of spices and the warmth of hospitality welcome you. Enjoy light bites as you settle in, then watch as the chef prepares vibrant plates inspired by personal stories and rich cultural traditions. Past featured chefs have included James Beard recognized chefs such as Yun Fuentes of Bolo, and Cristina Martinez of Casa Mexico.
As food is served and drinks are shared, the atmosphere invites lively dialogue, bold flavors, and meaningful connections. It’s a relaxed, immersive evening designed to celebrate Hispanic cuisine—and the people who bring it to the table.
WHAT IS DINE LATINO RESTAURANT WEEK?
DLRW is a one-of-a-kind culinary celebration that honors local Latino-owned restaurants and food trucks by showcasing their authentic flavors and time-honored traditions. This vibrant event elevates your restaurant’s profile, attracts new customers, and promotes cultural diversity in our community. Join us and discover how your restaurant can shine!
Benefits
- No-Cost promotion and listing in Let’s Rallie app
- Media coverage across print, digital, radio , and TV
- Get new customers
- Highlight your dishes through a special offer of your choosing
- Training to make your participation a success
- Access to the GPHCC support network
How Does it Work?
- Register your restaurant
- Choose the special offer that best works with your restaurant's budget
- Promote the offer using our promotional materials and social media toolkit
- Post the Restaurant Week poster and collateral that will be provided to help track visits and engage customers.
- Welcome customers and tell them about your special offer
Requirements
- Latino-Owned restaurant (franchises and national chains not eligible)
- Located in the Greater Philadelphia and neighboring areas
- Have an online presence (ex. website, Instagram, etc.) that includes pertinent business information
- Commit to marketing your business during the week
- Have Dine-in or al fresco dining service for restaurants
- Be willing to honor a Special Offer: One free appetizer or free dessert with the purchase of two entrees or create a special menu
- Assign a representative to be our contact person
MAIN CONTACTS
Recruitment & Membership | Mayra Soto | msoto@philahispanicchamber.org
Media & Communications | Brandon Cisneros | bcisneros@philahispanicchamber.org
Sponsorship Opportunities | Paul Wheatley | pwheatley@philahispanicchamber.org